SWVA Cafe & Mountain Brew Bar

Calling all Foodie Entrepreneurs!

Are you a regional food, restaurant, or culinary entrepreneur? Or has the COVID-19 Crisis impacted your restaurant / bakery / catering company / or coffee shop?

As Friends of Southwest Virginia prepares to reopen the Southwest Virginia Cultural Center & Marketplace (formerly Heartwood located in Abingdon, Virginia) following the COVID-19 Crisis, leadership has made the decision to eliminate food service as an internal operation. This new model will allow the facility and operations to fully support a regional food service business as an operational partner!

We are looking for a local partner to operate food service: a full service restaurant OR a cafe OR a bakery OR a coffee shop.

The facility has previously hosted food service in several forms: large scale full-service restaurants (both table service and buffet service), a limited service cafe, and a coffee bar. The facility has two fully-equipped kitchens and a cafe/coffee bar. The possibilities for a future business within this space are endless!

While events are limited at this time due to COVID, there will one day again be large-scale music events weekly and regular meetings in three separate meeting spaces, so catering and events could be a significant revenue source for future years.

If you are interested in beginning a conversation to see if a long-term partnership could be the right fit for you and your business, reach out to Chris Cannon, Executive Director, at ccannon@friendsofswva.org.

SWVA Cafe Menu


Monday – Saturday – 11:00 am – 3:00 pm


Thursday Extended Hours – 6:00 – 9:00 pm


Sunday – 11:00 am – 3:00 pm
**Take overs until 2:00 pm

Cold Sammy's

Chicken Salad Sandwich $7

Chicken, Granny Smith apples, fresh basil, celery, pecans, and mayonnaise served on our house made sourdough bread

Peanut Butter & Jelly $6

House made peanut butter and jelly from various local canneries served on our house made sourdough bread


Gluten Free Options

Veggie Burger $7

Blend of mushrooms, onions, oats, and cheeses (contains eggs) seasoned and pan seared and served on a bed of lettuce topped with pickled onions

Fritatta $8

Seasonal showcase of vegetables, meats, and cheeses served with choice of soup or side


Add on: Pulled Turkey or Pulled Chicken - Ask What's Available $2


Other Flavors

Sweet Potato and Spinach Quesadilla $7

Mashed sweet potatoes, fresh spinach, and feta cheese blend served with our house made chipotle ranch



Tumbling Creek Moonshot Cider $6
Tumbling Creek Hellbender Cider $6
Regional Wine *Varies*
Regional Beer *Varies*

Happy Hours

Thursdays 5:00 - 8:00 pm
Saturdays 11:00 am - 3:00 pm

Hot Sammy's

2 Cheese Grilled Panini $6.50

Swiss and cheddar cheeses sandwiched together on our house made focaccia bread, grilled then pressed into melted yumminess

SWVA Patty Melt Panini $8.50

1/3 lb. hamburger seasoned to perfection and sandwiched between two slices of swiss cheese, Appalachian Harvest Kickles, and herbed mayonnaise on our house made focaccia bread that is grilled then pressed



1/2 Sammy and 1/2 Soup $8.50

Soups - Rotate Daily

Tomato Basil, Potato Soup, Soup Beans with Ham $3.50/5.50

Option of Cup or Bowl


Sunday Brunch *Varies


Local Business, Chef, & Farmer of the Month Take Overs with Delicious Locally-Sourced Brunch Features

all options include choice of chips

Daily Specials

Sunday *Varies*
  • Farmers Special
    **Rotates with our Farmer of the Month**
Monday $8.50
  • Split Pea Soup
  • Roasted Beet, Swiss Chard, & Sunflower Sprouts Panini with a Basil Honeyed Goat Cheese
Tuesday $6.50
  • Creamy Tomato Basil
  • Two Cheese Panini
Wednesday & Friday $8.50
  • Wednesday - GF Hearty Chicken and Vegetable with Quinoa
  • Friday - Potato Chowder
  • Turkey OR Ham, Swiss Or Cheddar Panini
Thursday $10.50
  • Soup Beans with Ham
  • SWVA Patty Melt Panini
    Local Beef and Swiss Cheese with a Dijon Horseradish Aoli Focaccia
Saturday $7.00
  • Sausage, Kale, and Potato Soup
  • Caprese Panini
    Tomato, Fresh Mozzarella, Basil Pesto (Contains Nuts) on Focaccia
Soups $3.50/5.50

Always Available

*Made to order

Combo $8.50

1/2 Sammie with Choice of Soup or 1/2 Salad

Chicken Salad Sandwich $7.00

Slow Roasted Chicken, Celery, Apples, Basil, Pecans, and Mayonnaise Served on our Sourdough Bread

Pimento Cheese Sandwich $6.00

Served on our House Sourdough Bread with Lettuce, Tomato, and Onion

SWVA Club Sandwich $9.00

Turkey, Ham, Bacon, Cheddar and Swiss Cheeses, Served on our Sourdough Bread

Baby Kale & Quinoa Salad $6.00/$11.00

Baby Kale Blend with Arugula and Swiss Chard, Quinoa, Kalamata Olives, Sundried Tomatoes, Feta Cheese, and Toasted Almonds with a Lemon Basil Vinaigrette

Garden Salad $4.00/$7.00

Baby Kale Blend, Carrots, Cucumbers, Onions, Tomatoes, (Choice of House made Dressing Includes: Ranch, Honey Mustard, Balsamic Vinaigrette, Lemon Basil Vinaigrette)

Daily Side Options - Varies $2.00

*Ask about our market sides

All Sammies & Combos include choice of chips


Kombucha - Lavender Lemonade $4.00

    Raw Kombucha, certified organic black tea, certified organic unsmoked Yerba mate tea, certified organic lemon, certified organic lavender, certified organic stevia.

Kombucha - hemp lemon ginger $8.00
Regional Wine *Varies*
Regional Beer *Varies*

Happy Hour

Every Day 5:00 - 7:00 pm
Thursdays 5:00 - 8:00 pm
Saturdays 11:00 am - 7:00 pm

Farms / Vendors

Old Rich Valley Farms – Saltville
Highlands Farms – Russell County
River Valley – Abingdon
Ziegenwald Dairy – Gate City
TNT Farms – Meadowview
Pick-N-Grin Farms – Bristol
Harvest Table Farm – Meadowview
Bristol Gardens and Grill – Bristol
Abingdon Olive Oil Co – Abingdon
Laurel Springs Farm – Marion
Southern Fork Farm – Sugar Grove
Pop’s Veggie Basket – Rural Retreat
My Shepherds Farm – Rural Retreat
Moyer Family Farms – Castlewood
Appalachian Harvest – Duffield
Va Field Goods – Wythe County
Southern Culture – Abingdon
Worsham Springs Farm – Bristol
Bullen Family Farm – Abingdon Farmers Market
Frosted Hawk Farm – Abingdon Farmers Market
Goshen Homestead – Elk Garden
Sunshine Acres – Abingdon
Kiser Farms – Lebanon
Abingdon and other SWVA Farmers Markets – SWVA