Music at Southwest Virginia CC&M

Rich Musical Heritage

Explore the rich musical heritage of Southwest Virginia at Southwest Virginia Cultural Center and Marketplace – and glimpse the frontiers of fusion with other traditions and instruments.


Southwest Virginia Cultural Center and Marketplace is home to The Crooked Road: Virginia’s Heritage Music Trail, an organization that recognizes and supports places where traditional acoustic string music is performed. Hear musicians play and talk to them at concerts in our live performance area. Listen to our huge collection of local old-time, bluegrass and gospel music CDs and DVDs, and take some music home with you. Explore exhibits about how this authentic roots music grew and continues to thrive here.


Southwest Virginia Cultural Center and Marketplace is also a performance place for the frontiers of this music, as performers explore new instruments, fuse with other musical traditions or push their horizons toward new forms of expression in special concerts and other events.

Live Music

Every Thursday night at the Southwest Virginia Cultural Center and Marketplace is live music beginning at 6:30 from The Crooked Road. The SWVA Cafe is open late with flavor of Southwest Virginia cuisine. Open from 11:00 AM to 9:00 PM every Thursday night.

Open Jam Nights

First, third, fourth and fifth Thursdays are open jam nights. Bring your instrument and join a circle. Don’t play? That’s okay! We welcome everyone to join us for dinner or just grab a drink and walk around and listen.

The Crooked Road

Second Thursdays is a showcase night for Southwest Virginia youth musicians or TCR venues from around the region. Head to The Crooked Road website for more information.

Authentic, Distinctive, Alive

Southwest Virginia has it all: vibrant craft, traditional music, friendly people, charming towns. Heartstopping scenic beauty and opportunities for every kind of outdoor recreation.